Friday, January 27, 2017

Final Thoughts


Looking back on all of our assignments and experiences this semester, the most memorable was our trip to VIA. I had so many emotions floating through my had that day: nervous and anxious to show the professionals our project and excited to hear their reactions were just a few. But mostly I was amazed, inspired, and curious. I was able to see a glimpse into their world and the nature of their job. When we were given our assignment, I was shocked at how little time we had until we needed to present. But I realized that in an advertising agency like VIA, two days is the norm. This trip allowed me to add this profession to my list of future possibilities.  

Artworks of Which I am the Most Proud




During this class, there were three assignments that I really enjoyed creating. The first one was the word designs. I had so much fun learning about Photoshop and playing around with fonts and shapes. The skills I learned on Photoshop throughout this assignment have been extremely helpful, not just in art class but other classes as well. I was very proud of the outcome and was excited to share them with my family. My siblings loved the challenge of figuring out what word was in the design! 
The second project that I am very proud of is my Google 4 Doodle design. I loved experimenting with different mediums and ended up using water colors. I learned that graphic design doesn't just have to be on a computer and digital, but these skills can be applied to all forms of art. I had to work through many challenges during this assignment which helped me build upon my problem solving skills. 
Lastly, our trip to VIA and the candy project was my favorite. Collaborating with my peers and making something out of nothing in less than 2 days was extremely rewarding. It was incredible to see how much we accomplished and then were able to get real feedback from professionals. The trip to VIA was inspiring and to this day I try to channel their creative energy into my work. 

Tuesday, January 24, 2017

Fresh


"Final: Fresh, January 2017 Edition"


PURPOSE:

  • To create a magazine cover using knowledge and tools of Photoshop CS6.  
  • To use conceptual skills in order to convey information to a wide audience in a clear, original, and well designed manner.

The title of my magazine is Fresh. I chose this name because I wanted to create a magazine focusing on healthy foods and meals for a healthy lifestyle. My target audience is young and middle-aged adults. Lots of people are making more of an effort to lead a healthy lifestyle, especially in the new year. My magazine will educate people on foods that will give their bodies nutrients and energy as well as showing them how easy it is to create a healthy meal. I chose to have very strong graphics with a very daring black background. These elements give my cover a very sophisticated and modern look that I feel would attract my target audience. My color scheme I used was a mix of vibrant greens and soft blues. I went with these colors mainly because of how they complimented the images, but also because they connect to my overall concept of fresh foods and healthy lifestyle. Many people associate green hues with health because I think it reminds them of vegetables and the outdoors (two crucial things required for a healthy lifestyle).  



The biggest challenge that I faced throughout the process of making my cover was narrowing my color scheme to only two or three colors. At one point, I started to realize that my cover contained too many colors which made it very hard to read. Thankfully, my peers were able to give me suggestions on what pair of colors they thought looked the best with my concept and graphics. I was then able to take their feedback and create several versions of my cover with all the different variations. It was really helpful to have someone else’s opinion because it allowed me to see different possibilities that I may have not thought of.


One aspect of my cover that I am very proud of is my graphics. In the beginning, I had a very clear image of what I wanted my cover to look like. As I started to put it together, it did not have the same “wow factor” on paper as it did in my mind. It was a small bump in the road, but it allowed me to experiment with different options. I ended up taking several images and combining them to make a very clean and simple picture. I also think I succeeded at my goal in adding hand drawn elements to my cover. My design consisted of thin white, curly lines that framed the image in the center of the page. I added small dots to make the lines more interesting. The hand drawn design incorporates a fun and lively vibe to the cover.
Another success was my stories. I wanted to make my stories all connect to my overall concept of a healthy lifestyle and diet. It took lots of brainstorming and failed attempts, but I eventually came up with a group of stories that made sense with my concept, were specific but not too wordy, and were different from each other.


Monday, January 9, 2017

Introduction to Magazine Cover Design


I have always loved paper books and magazines better than digital copies, so when the author told me that the print media was shrinking it made me a bit sad. But, it also showed me how hard these designers must work to make their covers the most appealing in this digital world we live in. The author mentioned several tips on how to make the most eye-catching cover. The most interesting tip was combing photography and drawing. When I think of a magazine cover I think of just photography but I think this is an amazing way to create uniqueness in a cover. I definitely want to try to experiment with incorporating doodles when I make my own cover.

The three most important tips that stood out to me were creating layers with the header or magazine title, displaying different styles of one font, and choosing colors that complement each other. The author talked about how taking words and layering them in front or back of photos creates a cool illusion. Even though the words are obviously flat on a paper, this will make them appear 3D. The next tip mostly applies to all the subtitles and blurbs. Having one font throughout the whole cover can be a bit boring, but if you play around with italicizing, bolding, or rotating the the text it adds more dimension and interest to the cover. Lastly, I think choosing a clear color scheme was the most important piece of advice. The colors you use will convey a lot to the viewers; it can tell them what kind of mood or target audience the magazine wants. If a cover has too many colors, the viewers may be overwhelmed and confused which will push them away. Also it’s important that the colors also match the image or photograph as well.

Thursday, January 5, 2017

"Lino Prints"


There were several challenges that I faced throughout this project. The first problem was figuring out how to effectively use positive and negative space. I had several sketches on many different houses. The first time I received feedback from my peers, one thing they pointed out was that some areas of positive or negative space was overpowering. I had to go back and revise many of my prints. The next challenge I faced was getting the right amount of ink on my linoleum block. When I first started making practice prints I consistently put way too much ink or way to little. How I dealt with this difficulty was basically making more and more prints until I found the right amount. Still, I did not perfect this skill but greatly improved. The last two issues that happened was getting my printing paper smeared by messy fingers and centering my print. Fortunately I learned from my practice prints that I needed to constantly wipe my hands because a good print could instantly be ruined by messy fingers. After many trial and errors, I found an efficient way of centering my paper onto my linoleum block. I hovered the paper directly over the block and carefully put each corner down.  

This project was definitely a learning experience for me that included accomplishments, challenges and sometimes frustrations. However, looking back on the whole experience I am very proud of my original design, my prints on news print, and my perseverance. I did tons of research and sketched out tons more houses. I am so glad that I chose to do the house I did because I am very pleased with the outcome. Also, out of all my prints that I made, my favorite prints were the ones done on newsprint. These were my last two prints and I think my coverage was the best yet. There were a couple times that I was frustrated with the outcome of my prints and did not know what I was doing wrong. I am proud of myself for continuing to try new techniques and trying to produce a quality print.


Monday, December 5, 2016

Printmaking History, Processes, and Artists

The process of printmaking comes in many different ways. There are various techniques but they all transfer an image onto a certain medium. What makes print making unique is its quality to be duplicated many times. Printmaking is a beautiful and meticulous fine art that has many different elements. Before it was officially established during the time of the German Renaissance, printmaking has roots to Chinese art. Some founding artists of this art form would be Rembrant and Goya; both made many important contributions to the techniques and developments of printmaking. Other newer artists that have mastered printmaking include Andy Warhol. He uses the technique of silkscreen printing to capture his images. One of his famous works is a silk print of Elizabeth Taylor in 1967.

There are several ways to accomplish printmaking; a few techniques are relief printing, intaglio printing, planographic, and stencil printing. Relief printing is when you cut away the background so that the image that one wants to have on a medium is raised. The raised image is then inked and pressed on a medium such as paper. Intaglio printing is when you engrave or etch an image onto a piece of metal. The metal is dipped in a special acid-resistant formula so when it is dipped in acid the image will be revealed. Planographic is a process involving a special stone called a matrix where you would draw the design with oily crayon. Then the entire matrix surface is coated with ink but it will only stick to the areas where the crayon was applied. Lastly, stencil printing, that is connected to silk screen printing, is when you directly draw the image onto a screen and the areas with not design will be sealed with varnish or glue. Then oil based ink is put over the whole screen so that the image appears on a piece of paper.

 
"Tristesse du Roi" (1952)
Henri Matisse
Lithograph
-I was drawn to its abstract shapes and images. I love how even though the print is super busy it has a sense of harmony with the colors and where the figures are placed.

"Elizabeth Taylor" (1967)
Andy Warhol
Slikscreen print
-I was drawn to the super vibrant colors that pop out at you. Also the use of dark and light hues creates a balanced composition that is very satisfying to my eye. Also the detail and realism of the print is very captivating.

"Buste de Femme au Chapueau" (1962)
Pablo Picasso 
Linocut in colors
-I was drawn to the boldness and energy that comes of the print when you look at it. The woman's face is composed of large angular shapes that exude confidence. I love the thick cuts of the print and how it isn't perfect but it feels complete. The colors are excellent; they seem to jump right out at you. Also the colors force you to dissect to piece into sections so that you examine each part. 

Bibliography: 
http://www.visual-arts-cork.com/printmaking.htm
http://www.christies.com/features/Picasso-and-the-linocut-5770-1.aspx
http://www.visual-arts-cork.com/famous-artists/andy-warhol.htm




Tuesday, November 22, 2016

Extraordinary Movie Poster


"Final Movie Poster"




Genre: Drama
Title: Finding Hope 
Tagline: "Miracles can happen."

The object that my movie poster is centered around is a butterfly. I associated the butterfly as a symbol of hope and new beginnings. I created a "halo" affect with light gray butterflies that frame a hand and a bright red butterfly. I used the hand and arm to exemplify the reaching and searching for hope which connects to my title. I was hoping to intrigue viewers and peak their curiosity by making them wonder who the person is and what their story is. I wanted the center butterfly to be a brighter color like red so it stood out to viewers. Also the color red represents passion and courage; I wanted the red butterfly to exemplify hope in a physical object. My background is a soft yellow color because I wanted to give my viewers a sense of lightness and serenity. Also the color yellow represents positivity and optimism. The splashes of color around the border were added to enhance the poster and build dimension. I wanted all the images and words to be smooth and fuzzy; in other words, no sharp or hard edges that could contradict my peaceful message. The font I chose, called Shorelines Script Bold, is a sleek script that looks like loopy cursive. I thought it went along with my sweet and joyful vibe. The curviness of the words connects with the softness of the images throughout the poster.

I received lots of very helpful feedback from my peers and was able to change my movie poster to make it more interesting. One comment was that there should be hints of colors throughout the poster to add more dimension. Also they thought that making the white butterflies lighter would help put more emphasis on the title and the images in the center. I took all of the these comments into consideration and constructed my final using them.

I definitely had many different challenges along the way creating this project. But overall I do think I was able to produce an effective poster that met all the requirements. I believe this because I worked my hardest to have a solid theme and concept, interesting images, and use my object (butterfly) in a creative way that symbolized many things. I learned many valuable lessons as a result of this project that will help me improve as an art student in the future.